Cereal Wednesday

Fiber One Oats & Chocolate vs. Quaker Fiber & Omega-3 Dark Chocolate Chunk

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Cereal Wednesday

Dave Konig

Description: Where the bowl is always big and the milk always cold

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Fiber One Oats & Chocolate vs. Quaker Fiber & Omega-3 Dark Chocolate Chunk

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Happy spring, cereal fanatics! Today is a marbits comparison of two fiber bars: Fiber One Oats & Chocolate by General Mills and Quaker Fiber & Omega-3 Dark Chocolate Chunk. Both these bars have 35% of your daily value of fiber, but they are so completely different in their approaches.

Fiber One Oats & Chocolate uses chicory root extract to deliver its 35% daily value of fiber. That ingredient combined with high maltose corn syrup, sugar, maltodextrin, and fructose help make this product be extra slippery to the touch and going down the throat. Its sweetness is so overpowering it’s almost impossible to taste the whole grain oats that make up the bulk of this bar. It tastes like someone is trying way too hard to make this appeal to children (both young and older) whose number one priority in life is having more sugar than their guardian would approve of.

Next up is the Quaker Dark Chocolate Chunk bar. It uses Omega-3 from flaxseed to provide its 35% daily value of fiber. This product uses several sugars as well, but much more relatable to us regular humans: sugar, brown sugar, molasses, and honey. Those are all types of sugar I understand. Also, its main ingredient is granola whose first ingredient is the very heart healthy rolled oat. I can taste those oats and they taste absolutely delicious. I can also taste the dark chocolate chunks and the dark chocolate drizzle, but they don’t overpower the wholesome goodness of those oats.

Fiber One’s Oat & Chocolate bar is 40 grams with 140 calories, but if you do the math on the package it comes out to 4g fat x 9 calories, 29g carbs x 4 calories, and 2g protein x 4 calories. What’s that equal? Calculator time! That’d be 160 calories, Bob! Are there calorie shortcuts I don’t know about? I did a little web investigating and fiber can be counted as 0 calories or 2 calories, so let’s see if maybe that’s why the calorie count is vastly different. 29g carbs, but 9g is fiber, so: 4g fat x 9 calories, 20g carbs x 4 calories, and 2g protein x 4 calories equals 124 calories. Nope! Let’s try the 2 calories for fiber. 4g fat x 9 calories, 20g carbs x 4 calories, 9g fiber x 2 calories, and 2g protein x 4 calories equals 142 calories. THERE we go!

Quaker Fiber & Omega-3 Dark Chocolate Chunk bars are only 35 grams but claim to be 150 calories. Let’s do the math here to figure this out. It has 26g carbohydrates, 9 of which are fiber, so let’s try the 0 calorie vs. 2 calories vs. 4 calories trick. 4g fat x 9 calories plus 17g carbs x 4 calories plus 9g fiber x 0 calories plus 2g protein x 4 calories equals 112 calories. Nope. 4g fat x 9 calories plus 17g carbs x 4 calories plus 9g fiber x 2 calories plus 2g protein x 4 calories equals 130 calories. Still nope. 4g fat x 9 calories plus 26g carbs x 4 calories plus 2g protein x 4 calories equals 148 calories. BINGO!

Long story short: Fiber One goes for the shortcut of 2 calories per fiber gram while Quaker isn’t sure how many calories to deduct for fiber so gives it the full 4 calories per gram. Am I the only one who finds that interesting? Probably. But still, let’s get a standard for fiber calorie counts, shall we? That’d be nice.

    Fiber One Cereal Wednesday Bowls:

    Quaker Fiber & Omega-3 Cereal Wednesday Bowls:

    For more information about the Fiber One bar please visit their website.
    For more information about the Quaker bar please visit their website.

Special note: The Fiber One bar contains chicory root extract which may cause serious side effects for women who are pregnant or nursing. It is advised that you consult a physician before consuming this product.


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