Welcome to a Leadership Channel podcast with Peter Clayton reporting. Companies, like people, often resort to fear based behavior under significant stress — including waning motivation and stymied innovation when it is needed most. However, there is a strategic opportunity for informed executives to differentiate their companies and seize market share by not acting in this way. Joining us from Pathwise Management is Chad Hattrup, to discuss how to learn an important technique to dramatically enhance your ability to stimulate enthusiasm and high performance during difficult economic times. Chad offers great advice on how to use the higher part of the brain to eliminate a lot of the irrational bad decision making and psychological destruction that adds jet fuel to the economic issues facing our lives and our businesses.