Microtrends. The Small Forces Behind Tomorrow's Big Changes As it turns out, Microtrends are a really Big Deal! You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. - Mark J. Penn Mark J. Penn is worldwide CEO of the PR firm Burson-Marsteller. He is the president of the polling firm Penn, Schoen and Berland Associates which he co-founded in 1975. Mark is Senator Hillary Clinton's top presidential campaign strategist. He served as President Bill Clinton's pollster and political adviser for the 1996 re-election campaign and throughout the second term of the administration. He also ran the polling and messaging and was part of the media team for the successful Senate campaign of Hillary Clinton, serving as her chief campaign adviser. He advises organizations and companies on a wide range of image, branding and competitive marketing assignments. Mark has been a key adviser to Bill Gates and Microsoft for the last 6 years. He is the author new book, Microtrends -The Small Forces Behind Tomorrow's Big Changes, published by Twelve which is on the Wall Street Journal Business best seller list. College drop-outs: a frightening statistic 1 Minute: pennpromo.mp3 Number's Junkie 1 minute : penn_numbers.mp3 20 Min : penn091907.mp3 10.13 MB: