Check how our stay with the President of the USA went. We discuss some mistakes in business choreography that happened in the comic book industry and a cool tool called Tout. With Nashlah and Shahar from BuzzBooster Marketing.
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Mistakes in Business Choreography [BuzzBooster TV #59]
NASH: Welcome to Buzzbooster.TV.
SHAHAR: I’m Shahar.
NASH: And I’m Nash. Today’s show is awesome.
SHAHAR: Yes. We are going to talk about mistakes you can make when creating a business choreography.
NASH: Yes. Mistakes to avoid and then a cool tool…
SHAHAR: A very cool tool that might be the next very big thing.
NASH: It just might.
SHAHAR: And our visit with the president.
NASH: That is right. Our stay with President Obama.
SHAHAR: Hey, Shahar here. I want to talk to you a little bit about business choreography when it can go wrong. We say that business choreography is every time that you have a touch point with clients. What you do to impress your clients to create rituals and mystery around them. Well, I want to tell you the story of the comic book industry because that illustrates what a bad move can do.
Years ago, you used to be able to buy comic books in newsstands, right? I remember when I was a kid, I could. I would read all kinds of comic books out there. It was very fun. But the publishers of the comic book, they were not really happy with that because the newsstand could always give back the books that were not—the comic books that were not sold and get a refund so they thought that that was not cool.
So they said, oh, what if we have stores only for comic books so then we are not going to have this refund problem. It’s going to become more specific, therefore it’s a good move and that’s what they did. But then guess what happened later, those comic book store owners they were usually avid comic book readers that knew everything about that.
Let’s say the geeks of today, some kind of know it all that they would know what’s best for you or they will just be a little bit more than teenagers and not very worried with their hygiene and everything, okay? So what happened because of that at that a small thing, women felt uncomfortable in that stores.
They either didn’t want to talk to a know it all, they would like to have a pleasant time buying comic books or the smell was kind of not very pleasant at all so they started not going there anymore. Well, the women stopped buying comic books and their children therefore that they would take to the stores also were not educated into reading comic books.
What happened? The comic book is not in a very good shape. It is still a multi-million dollar business but it’s just a piece of what it used to be before. Now I have to tell you one thing, I decided to go to a comic book store and I did and you know what happened was also not very pleasant. First of all, we had the same issue. There was a weird smell inside.
There were four or five guys and whoever who was talking to customers, he was just talking about how he sold cars and he was making money with that three other guys, he wouldn’t give me the time of day. I went around the store four or five times looking at everything, touching paints, touching books, touching miniatures, not even once he acknowledged my presence there.
Like I said, there were about three people at the store at the most and he was talking about the car that he was doing and that’s it. I mean,