Build My Online Store Podcast

Annemarie Rodda joins us from Adelaide, Australia where she runs an offline and online adult shop. The shop is designed with a rich and luxurious atmosphere where customers can shop for products in a non-confronting environment. Addora Live also has a Youtube channel with over 500,000 views, where Annemarie makes videos on new products, customer questions, and tips to build trust with her audience.

• 04:00 - Background of Addora Live
• 07:00 - Dealing with people judging your entrepreneurial efforts
• 08:00 - How Addora Live differentiates from other adult stores
• 12:00 - The offline vs online shopping experience
• 13:00 - Collecting customer feedback offline vs online
• 16:00 - Annemarie's experience with Youtube marketing
• 18:00 - Variance in view counts on Youtube and analytics
• 21:00 - Mindset of making your first few Youtube videos
• 23:30 - Challenges of managing offline and online inventory together
• 25:30 - Finding marketing ideas and your brand image for an adult store
• 29:00 - Using word of mouth, PPC, Google+, Facebook Ads
• 30:00 - Addora Live's typical customer in the offline store
• 34:00 - Seasonality in sales of Addora Live
• 35:00 - Communicating and reading customer body language offline
• 38:30 - Switching from Shopify to BigCommerce
• 40:00 - Off-site SEO, article writing, and link-building
• 46:00 - Surrounding yourself with like-minded and high caliber people

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NEED HELP? If you need a consulting session to take your idea or e-commerce store to the next level, check out buildmyonlinestore.com/help to get in contact with me, or shoot me an email terry@buildmyonlinestore.com.

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