Build My Online Store Podcast

#35: Selling Adult Toys with Annemarie Rodda from Addora Live

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Build My Online Store Podcast

Terry Lin, eCommerce Enthusiast

Description: A show for guests to promote their eCommerce business, hear others solving similar business problems, and giving the audience valuable insights into an eCommerce operation.

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#35: Selling Adult Toys with Annemarie Rodda from Addora Live

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Annemarie Rodda joins us from Adelaide, Australia where she runs an offline and online adult shop. The shop is designed with a rich and luxurious atmosphere where customers can shop for products in a non-confronting environment. Addora Live also has a Youtube channel with over 500,000 views, where Annemarie makes videos on new products, customer questions, and tips to build trust with her audience. Topics Discussed: 04:00 - Background of Addora Live 07:00 - Dealing with people judging your entrepreneurial efforts 08:00 - How Addora Live differentiates from other adult stores 12:00 - The offline vs online shopping experience 13:00 - Collecting customer feedback offline vs online 16:00 - Annemarie's experience with Youtube marketing 18:00 - Variance in view counts on Youtube and analytics 21:00 - Mindset of making your first few Youtube videos 23:30 - Challenges of managing offline and online inventory together 25:30 - Finding marketing ideas and your brand image for an adult store 29:00 - Using word of mouth, PPC, Google+, Facebook Ads 30:00 - Addora Live's typical customer in the offline store 34:00 - Seasonality in sales of Addora Live 35:00 - Communicating and reading customer body language offline 38:30 - Switching from Shopify to BigCommerce 40:00 - Off-site SEO, article writing, and link-building 46:00 - Surrounding yourself with like-minded and high caliber people   FREE AUDIOBOOK: Check out buildmyonlinestore.com/audible to get a free audiobook download from Audible when you sign up for a free 30-day trial. I do get a commission when you sign up, so many thanks for supporting the show! NEED HELP? If you need a consulting session to take your idea or e-commerce store to the next level, check out buildmyonlinestore.com/help to get in contact with me, or shoot me an email terry@buildmyonlinestore.com. NEED TRAINING? Interested in online eCommerce master classes about SEO, marketing, and conversions? Help choose a topic by filling out a one question survey at www.buildmyonlinestore.tv

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NMX and Nab Show, Las Vegas, April 2015