Build My Online Store Podcast

#28: Premiere Collectibles - America's Largest Autographed and Signed Book Store

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Build My Online Store Podcast

Terry Lin, eCommerce Enthusiast

Description: A show for guests to promote their eCommerce business, hear others solving similar business problems, and giving the audience valuable insights into an eCommerce operation.

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#28: Premiere Collectibles - America's Largest Autographed and Signed Book Store

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This week I have Josh Smallbone, President of Premiere Collectibles to talk about how the autograph and rare book industry works online. With a unique business model of having limited inventory as an online retailer, tune in to hear how they differentiate themselves as the #1 seller of these books.

Topics Discussed:

 

  • 02:20 - Background of Premiere Collectibles
  • 04:00 - Sourcing inventory of autographed books
  • 05:30 - Sales process of sourcing inventory
  • 07:00 - Dealing with sports stars and autographs
  • 07:40 - Pricing of autographed books, supply and demand
  • 09:45 - Competing with Amazon
  • 10:15 - Rare books vs autographed books
  • 11:30 - Profile of collectors and avid fans
  • 12:30 - How the market has changed for independent retailers
  • 13:30 - Exclusivity as a competitive advantage
  • 15:38 - Building relationships with the top book publishers
  • 17:40 - Two-pronged approaches to relationship leverage
  • 19:00 - Strategy for building relationships with B2B contacts
  • 21:00 - Certificate of authenticity and auto-pens
  • 24:50 - Setting aside inventory as future investments
  • 25:45 - What happens when inventory runs out
  • 27:30 - Limitations of the business model
  • 30:20 - Insurance on the products
  • 34:30 - Importance of having a strong customer list
  • 35:00 - Lifetime value of a customer for Premiere Collectibles
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