Build My Online Store Podcast

#28: Premiere Collectibles - America's Largest Autographed and Signed Book Store

Play
Share!

Share this Podcast

MyCast

MyCast

MyCast Subscription

Build My Online Store Podcast

Terry Lin, eCommerce Enthusiast

Description: A show for guests to promote their eCommerce business, hear others solving similar business problems, and giving the audience valuable insights into an eCommerce operation.

Now Playing

#28: Premiere Collectibles - America's Largest Autographed and Signed Book Store

Play Download media
This week I have Josh Smallbone, President of Premiere Collectibles to talk about how the autograph and rare book industry works online. With a unique business model of having limited inventory as an online retailer, tune in to hear how they differentiate themselves as the #1 seller of these books. Topics Discussed:   02:20 - Background of Premiere Collectibles 04:00 - Sourcing inventory of autographed books 05:30 - Sales process of sourcing inventory 07:00 - Dealing with sports stars and autographs 07:40 - Pricing of autographed books, supply and demand 09:45 - Competing with Amazon 10:15 - Rare books vs autographed books 11:30 - Profile of collectors and avid fans 12:30 - How the market has changed for independent retailers 13:30 - Exclusivity as a competitive advantage 15:38 - Building relationships with the top book publishers 17:40 - Two-pronged approaches to relationship leverage 19:00 - Strategy for building relationships with B2B contacts 21:00 - Certificate of authenticity and auto-pens 24:50 - Setting aside inventory as future investments 25:45 - What happens when inventory runs out 27:30 - Limitations of the business model 30:20 - Insurance on the products 34:30 - Importance of having a strong customer list 35:00 - Lifetime value of a customer for Premiere Collectibles Interested in online eCommerce master classes about SEO, marketing, and conversions? Help choose a topic by filling out a one question survey at www.buildmyonlinestore.tv

Subscribe & Follow

NMX and Nab Show, Las Vegas, April 2015