Build My Online Store Podcast

This week I have Josh Smallbone, President of Premiere Collectibles to talk about how the autograph and rare book industry works online. With a unique business model of having limited inventory as an online retailer, tune in to hear how they differentiate themselves as the #1 seller of these books.

Topics Discussed:

 

• 02:20 - Background of Premiere Collectibles
• 04:00 - Sourcing inventory of autographed books
• 05:30 - Sales process of sourcing inventory
• 07:00 - Dealing with sports stars and autographs
• 07:40 - Pricing of autographed books, supply and demand
• 09:45 - Competing with Amazon
• 10:15 - Rare books vs autographed books
• 11:30 - Profile of collectors and avid fans
• 12:30 - How the market has changed for independent retailers
• 13:30 - Exclusivity as a competitive advantage
• 15:38 - Building relationships with the top book publishers
• 17:40 - Two-pronged approaches to relationship leverage
• 19:00 - Strategy for building relationships with B2B contacts
• 21:00 - Certificate of authenticity and auto-pens
• 24:50 - Setting aside inventory as future investments
• 25:45 - What happens when inventory runs out
• 27:30 - Limitations of the business model
• 30:20 - Insurance on the products
• 34:30 - Importance of having a strong customer list
• 35:00 - Lifetime value of a customer for Premiere Collectibles

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