Build My Online Store Podcast

#21: E-Commerce Insights with Harley Finkelstein, CPO of Shopify

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Build My Online Store Podcast

Terry Lin, eCommerce Enthusiast

Description: A show for guests to promote their eCommerce business, hear others solving similar business problems, and giving the audience valuable insights into an eCommerce operation.

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#21: E-Commerce Insights with Harley Finkelstein, CPO of Shopify

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Where is the E-commerce market at right now? This week I got Shopify's Chief Platform Officer Harley Finkelstein to discuss the origins of Shopify, industry trends, and what makes a business successful from overseeing 30,000+ E-Commerce stores. You can follow Harley on Twitter at @hfizzle and his personal website at www.harleyf.com. Topics Discussed: 03:10 - Origins of the Shopify platform 03:40 - Market positioning of Shopify 04:50 - Giving up a legal career to join a startup 05:20 - How easy is it to start on Shopify? 06:30 - Where is Shopify at now? 06:50 - Retail sales vs eCommerce sales in North America 07:30 - How eCommerce will impact physical retail in the future 08:30 - E-Commerce and the technology adoption curve 10:30 - Democratization of online retail 11:50 - Common themes in successful stores on Shopify 12:45 - The two biggest categories of stores on Shopify 14:20 - Kickstarter and Shopify 15:00 - Being the authority in your market 16:20 - The boutique shopping experience offline and online 17:10 - General background of Shopify users 18:00 - Biggest pain points with new store owners 19:45 - Creating loops in your marketing to grow sales 20:05 - Shopify's view of mobile commerce 20:30 - "Snacking" on your mobile during downtime 21:15 - Shopify's mobile platform for store owners 22:20 - The uncertain future of big box retail 24:00 - Six months is the new six years 24:20 - Will same day shipping be disruptive? 25:10 - Is free shipping a standard now? 25:30 - What makes Shopify stand out from the competition? 27:35 - Open source vs hosted E-Commerce platforms 28:25 - Shopify businesses that you should check out Interested in online eCommerce master classes about SEO, marketing, and conversions? Help choose a topic by filling out a one question survey at www.buildmyonlinestore.tv

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NMX and Nab Show, Las Vegas, April 2015