Build My Online Store Podcast

#21: E-Commerce Insights with Harley Finkelstein, CPO of Shopify

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Build My Online Store Podcast

Terry Lin, eCommerce Enthusiast

Description: A show for guests to promote their eCommerce business, hear others solving similar business problems, and giving the audience valuable insights into an eCommerce operation.

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#21: E-Commerce Insights with Harley Finkelstein, CPO of Shopify

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Where is the E-commerce market at right now? This week I got Shopify's Chief Platform Officer Harley Finkelstein to discuss the origins of Shopify, industry trends, and what makes a business successful from overseeing 30,000+ E-Commerce stores. You can follow Harley on Twitter at www.harleyf.com.

Topics Discussed:
  • 03:10 - Origins of the Shopify platform
  • 03:40 - Market positioning of Shopify
  • 04:50 - Giving up a legal career to join a startup
  • 05:20 - How easy is it to start on Shopify?
  • 06:30 - Where is Shopify at now?
  • 06:50 - Retail sales vs eCommerce sales in North America
  • 07:30 - How eCommerce will impact physical retail in the future
  • 08:30 - E-Commerce and the technology adoption curve
  • 10:30 - Democratization of online retail
  • 11:50 - Common themes in successful stores on Shopify
  • 12:45 - The two biggest categories of stores on Shopify
  • 14:20 - Kickstarter and Shopify
  • 15:00 - Being the authority in your market
  • 16:20 - The boutique shopping experience offline and online
  • 17:10 - General background of Shopify users
  • 18:00 - Biggest pain points with new store owners
  • 19:45 - Creating loops in your marketing to grow sales
  • 20:05 - Shopify's view of mobile commerce
  • 20:30 - "Snacking" on your mobile during downtime
  • 21:15 - Shopify's mobile platform for store owners
  • 22:20 - The uncertain future of big box retail
  • 24:00 - Six months is the new six years
  • 24:20 - Will same day shipping be disruptive?
  • 25:10 - Is free shipping a standard now?
  • 25:30 - What makes Shopify stand out from the competition?
  • 27:35 - Open source vs hosted E-Commerce platforms
  • 28:25 - Shopify businesses that you should check out
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