Build My Online Store Podcast

#20: Nardo's Natural - Four Brothers and Organic Skin Care.mp3

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Build My Online Store Podcast

Terry Lin, eCommerce Enthusiast

Description: A show for guests to promote their eCommerce business, hear others solving similar business problems, and giving the audience valuable insights into an eCommerce operation.

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#20: Nardo's Natural - Four Brothers and Organic Skin Care.mp3

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How did four brothers get into skin care? The story begins a few years ago when the four Mastronardo brothers discovered the health benefits of coconut oil for the skin. The brothers were inspired to formulate a responsible skin care line with ingredients derived from nature. A few months later, Nardo's Natural developed their first moisturizer in their kitchen. The family business has since introduced a variety of organic products and continues to grow everyday. Featured on the Shark Tank in Season 3, the Nardo brothers brought Barbara Corcoran on board as a strategic investor and partner. Tune in to hear how their business has grown since then. Topics Discussed: Early stages of a business where you can be juvenile and carefree Organic vs conventional skin care products Leveraging local B2B relationships to go national Competing against big brands with large marketing budgets Profit margins in the skin care industry Benefits of Coconut Oil Common mistakes people make with skin care Consistency within organic products and geographic locations Marketing challenge of four brothers in skin care products Finding a business mentor that wants to see you grow Sticking with your guns and the long-term business plan Building authority and giving education for every application How the business model of B2B with a mesh of B2C works online What makes repurchasing rates high with existing customers Danger of making claims and without getting products medically tested How the business grew from getting exposure on the Shark Tank How to determine if you will air on Shark Tank Having your website go down with high traffic spikes How to work with a strategic investor and leverage their experience Guidance vs Funding and looking for investors Benefits of using external consultants for rebranding Creating peripheral branded products like calendars Using the business plan as a compass for long-term goals Being flexible and dealing with B2B last minute cancellations Learning about business in a classroom vs the real world Getting featured on Good Morning America and on New York's Times Square Understanding sunscreen and how zinc oxide works Declining opportunities to stay faithful to your customers Owning variations of your brand across different web domains Importance of learning internet marketing early Interested in online eCommerce master classes about SEO, marketing, and conversions? Help choose a topic by filling out a one question survey at www.buildmyonlinestore.tv

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NMX and Nab Show, Las Vegas, April 2015