Build My Online Store Podcast

Find out in my followup interview with Daniel and Stephanie Rensing at The Smart Baker. The Smart Baker was officially founded in 2009 by Daniel and Stephanie Rensing, but it was years in the making. The young couple has been spending time in the kitchen together and baking up goodies for their families since they started dating as high school sweethearts. Every time they entered the kitchen, they would search for an easier, smarter and more efficient way of doing things. Their product lines include aprons, towels, cupcake towers, cake pop stands, pre-cut parchment paper and more.

This website and episode is not affiliated with the Shark Tank TV Show.

Topics Discussed:

Being on The Shark Tank - Before, During, and After
The right mindset for pitching investors and business partners
Philosophical lessons learned from being on shark tank
How to leverage supplier relationships for better pricing in new products
How print marketing is still viable in some markets
How to leverage offline channels of marketing
The marketing challenges of a broad customer base
The #1 red flag that investors look out for
Challenges of scaling of a business with ~$1M in revenues
Challenges of cash flow and product creation
Capitalizing on media, offline, and their Shark Tank appearance

Sign up for the mailing list to get free and fresh episodes delivered to your inbox when they're published: http://www.buildmyonlinestore.com