Bleeding Edge TV

The Apple Store at Bellevue Square Mall was the first that the company opened here in the Pacific Northwest region of the country, way back in May 2003. At the time, it was a bold and innovative move, but as time went on and Apple's popularity surged with the introduction of the iPhone and iPad, the location became overcrowded. So what did it do? Rather than refurbishing the existing location, Apple began work on building a new, groundbreaking location on the upper level of Bellevue Square, right above the original and across the hall. As is typical when Apple has something under construction, the location was covered up under a shroud of  mystery until opening day. We were on hand as Apple opened its new, much larger Bellevue Square Apple Store, and were able to get a private tour of the location. As you'll find out in the video, the Bellevue Square Apple Store sports the largest glass-front display of any mall location, the first domestic skylight in an Apple Store mall location, and the first 360 degree Genius Bar, with 40 seats in total. All in all, the new location is about three times larger than the previous one. Check out the video for all the new hotness, and try and count the number of times that Duke Zurek uses the word "opportunity."

Be sure to also check out our Apple Store Bellevue Square Grand Re-opening hype video, and our Apple Store Bellevue Square gallery. While you're at it, take a peek at our iPhone 5 review as well!

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