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There are a lot of opinions and advice tossed around on how to be social, as well as who to be on social. Recently, RegEd's Blane Warrene was giving a speech in Philadelphia and sat with a financial advisor who stated that he had been coached on what persona to use on social. Blane's question to him - how long is that sustainable?
Personas, in our view, are how you define customer models when building a sales pipeline, not how to behave online. It can make sense for brands that have defined fictional identities - think Peanuts and Met Life.
For you, whether you are a brand or an individual, the business you've built has your signature culture and voice in place. This is what endears you to your clients and influencers and, quite simply, why you get out of bed in the morning to work (as does your staff).
By thinking about that culture and voice, you can extend that to your activities and engagement on social media. Quite simply, being yourself adds immense value.
We were thrilled to discover the Social Media Minute was ranked among the top five podcasts for financial advisors by Bill Winterberg at FPPad.com. The credit goes to our listeners who've been generous in tuning in, sharing and supporting our efforts. Thank you!