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Social Media Minute Podcast by RegEd: Be Yourself, Not a Persona

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RegEd

Blane Warrene

Morrisville, NC

Description: Using Social Media for Business

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Social Media Minute Podcast by RegEd: Be Yourself, Not a Persona

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A reminder: You can subscribe to our podcast on iTunes.

There are a lot of opinions and advice tossed around on how to be social, as well as who to be on social. Recently, RegEd's Blane Warrene was giving a speech in Philadelphia and sat with a financial advisor who stated that he had been coached on what persona to use on social. Blane's question to him - how long is that sustainable?

Personas, in our view, are how you define customer models when building a sales pipeline, not how to behave online. It can make sense for brands that have defined fictional identities - think Peanuts and Met Life.

For you, whether you are a brand or an individual, the business you've built has your signature culture and voice in place. This is what endears you to your clients and influencers and, quite simply, why you get out of bed in the morning to work (as does your staff).

By thinking about that culture and voice, you can extend that to your activities and engagement on social media. Quite simply, being yourself adds immense value.

A Note:

We were thrilled to discover the Social Media Minute was ranked among the top five podcasts for financial advisors by Bill Winterberg at FPPad.com. The credit goes to our listeners who've been generous in tuning in, sharing and supporting our efforts. Thank you!

 

 

Last 5 Posts

Social Media Minute Podcast by RegEd: Be Yourself, Not a Persona

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A reminder: You can subscribe to our podcast on iTunes.

There are a lot of opinions and advice tossed around on how to be social, as well as who to be on social. Recently, RegEd's Blane Warrene was giving a speech in Philadelphia and sat with a financial advisor who stated that he had been co...

Social Media Minute by RegEd: Questions in the Mailbag – Facebook Advertising

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Some questions have come in from listeners on various ways to advertise on Facebook. We cover the basics of using Facebook's advertising tools in this session.

In general, ads on Facebook break down on three fronts:

1) Promote a Page ad

2) Custom Ads that may link external to Facebook...

Social Media Minute by RegEd: Questions in the Mailbag - Facebook Advertising

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Social Media Minute Podcast by RegEd: Who Should I Follow on Social?

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When helping our customers build their social media presence, the question we receive most often is, "who can I follow to see how other folks in the industry are using social media successfully?" Everyday you'll see lists of financial services thought leaders in the press, as well as the 'Foll...

Social Media Minute Podcast by RegEd: Who Should I Follow on Social?

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