Appintop — Mobile App Marketing

Appintop — Mobile App Marketing


Latest Episodes

23. Beth Kindig. Personagraph. Get to know your users and increase conversions.
September 18, 2015

Listen in iTunes Guest: Beth Kindig Developer Evangelist at Personagraph Company: Personagraph Since mobile environments don’t have cookies and publishers have few insights into mobile users, one of the biggest challenges facing the mobile ad ecosyste

22. Antoine Sakho. Busuu. Today’s challenges of marketing Educational Apps.
July 21, 2015

Listen in iTunes Guest: Antoine Sakho Senior Product Manager for mobile products at busuu Company: Busuu Antoine Sakho, from busuu, expands on how to succeed in today’s rapidly growing market of education-related Apps, shares the key elements on how t

21. Adam Ben-David. Supersonic. App Monetization by advertising
June 04, 2015

Listen in iTunes Guest: Adam Ben-David Head of Developer Operations at the international in-app monetization and user acquisition Company: Supersonic Supersonic is one of the most powerful advertising technology stacks for mobile apps in the World, used

20. Erdem Inan. Peak Games. Marketing mobile games in Middle East and Turkey?
October 28, 2014

Listen in iTunes Guest: Erdem Inan Director of business intelligence and marketing at Peak Games Company: Peak Games Peak Games is a Turkish social gaming company that is growing, some sources say, faster than EA and Wooga. Originally a social gaming co

19. Niccolo de Masi. Glu Mobile. How to leverage the power of celebrity to market a mobile game
October 14, 2014

Listen in iTunes Guest: Niccolo de Masi CEO of Glu Mobile Company: Glu Mobile The mobile game Kim Kardashian: Hollywood, launched on June 25 this year by Glu Mobile has taken the mobile gaming industry by storm. The game has catapulted to the top of the

18. Dan ‘Shoe’ Hsu. GamesBeat. How to get press coverage for your game?
October 07, 2014

Listen in iTunes Guest: Dan ‘Shoe’ Hsu The editor-in-chief of GamesBeat Company: GamesBeat Creating excitement around your game at the time of the launch should be an essential part of your marketing strategy. Getting the  attention of influential

17. Stephanie Kaiser. Wooga. How to leverage viral mechanisms in a mobile game.
September 30, 2014

Listen in iTunes Guest: Stephanie Kaiser Head of Studio 42 at Wooga Company: Wooga Founded in Berlin 2009, Wooga is a Facebook and mobile game developer and publisher. Every month 50 million users play Wooga games such as Monster World, Diamond Dash, Je

16. Paul Cockerton. Dynamo PR. How to run a Successful PR Campaign?
September 23, 2014

Listen in iTunes Guest: Paul Cockerton The co-founder and MD of Dynamo PR Company: Dynamo PR As of August 2014, over 1.6 million apps had been uploaded to the App Store since it opened.  The vast majority of them either received no attention in the pre

15. Matt Shea. WildTangent. How to monetize F2P games through mobile gaming networks
September 16, 2014

Listen in iTunes Guest: Matt Shea Vice president of product and technology and the head of studio at WildTangent Company: WildTangent Wildtangent is a mobile games network that has nearly 27 million monthly active users. In April 2014 Wildtangent has be

14. Kirill Sofronov. TapGravity. Performance-based mobile ads: what you need to know
September 09, 2014

Listen in iTunes Guest: Kirill Sofronov Founder of the mobile-first marketing agency TapGravity Company: TapGravity When Facebook ads do not work for advertisers, they turn to CPA ads where they pay only when a user installed the app or performed anothe