Today, Jeff Bezos stated in the front page of Amazon:
Today, we're excited to announce that Prime Instant Video is available on iPad—just install the Amazon Instant Video app. Amazon Prime members can now get unlimited streaming of thousands of instant videos on iPad, Kindle Fire, PlayStation 3, Xbox 360, Roku, and hundreds more TVs and Blu-ray players.
What is great about this, as a Prime member, I can now get a host of movies and TV shows right from my iPad for free. It also will begin to compete with Netflix streaming, as you can now get Amazon on most Over the Top Television (OTT) devices.
There is not much to the app, you can view the movies on the list, browse through your purchased movies and set movies to save for later. It is a great companion to a Roku, where you could easily find the movies and TV shows you want to watch, then call them up on your TV.
I tried to use Airplay on my iPad to send the video to Apple TV. All I got was a blank screen. It is possible you cannot play Amazon Instant Video on an external monitor (U-Verse is another movie app that blocks external monitors).
Getting Amazon Prime is easy, and you can get a lot of great perks with it, like 2 day free shipping. Get Amazon Prime.
Check out the previous iPad app – Glaze